Starbucks opened its first store in Italy

By Amélie BLANCHERI   The Coffee giant Starbucks opened in early September its first store in Italy, more precisely in Milan. It is called the Starbucks Reserve Roastery: a very premium version of the stores. The localisation is well chosen because it is situated “in a historic building on a grand square in downtown Milan”.[1]…

Living the Starbucks Experience

By Anaëlle DANICAN Entering a Starbucks is like entering a new world, a different dimension, where customers can be the better version of themselves. This starts from the moment customers push the door of the Starbucks’ coffee shop. (Extracted from unplash.com) Indeed, from this moment Starbucks is trying its best to create a connection with customers…